The Nutri-Score is a nutritional rating system and is displayed on food product packaging. Nutri-Score for a particular food item is given in one of five classification letters. The calculation of the score involves seven different parameters of nutrient information per 100g of food which is usually available on food packaging. The first objective of Nutri-Score is to make consumers more aware of the product’s ‘healthiness’. As a result, studies have proven that when the labelling is present the consumer expresses a higher purchase intention over a less healthy product.
With Vepro proteins we can increase the Nutriscore, upgrading your meat product from “C” to a more attractive “B” even without increasing the production cost.